A Fairer Way to Handle Refunds and Cancellations

When an event registrant or guest is forced to cancel, that can quickly turn into an expensive mess. Show Insurance's Inability to Attend Program is a registration refund insurance plan designed to cover your attendees and exhibitors. We also offer a hotel Guest Cancellation Insurance plan that covers your guests' hotel reservation fees when they've booked through your covered room block.

Our Inability to Attend Program refunds registrants 100% of their registration fees when they cancel for a covered reason. It works no matter when they cancel, right up through the first day of the event.

Since you'll never have to issue a refund again, you'll protect the revenues from your registrations. This program is available to you at no cost.

Benefits of Including Registration Refund Insurance

• Show Insurance handles and processes all claims. Your staff and resources are available for other tasks.
• Since everyone is insured, you'll never have to issue a refund again.
• Even when the claims are paid, you keep the full registration fee.
• Coverage begins the moment your exhibitors or attendees register. It ends on the first day of the event.
• Since everyone is insured, you're enabling any of your registrants to receive a refund no matter why they need to cancel.

Designed to Handle All Types of Life Events

At Show Insurance, we understand that "life events" can happen to anyone at any time, so we've created an insurance plan that handles cancellations fairly. Your registrants signed up and paid their fees with every intention of attending. When something beyond their control (an accident, illness, a death in the family, etc.) prevents them from attending, it's only fair to give them a refund.

On the other hand, these situations often occur within a few days of your event and fall within your no-refund policy. Our program makes it possible for your registrants to receive a 100% refund at no cost to you.

A Cost-Effective Solution for Refunds

Our Inability to Attend Program is paid for by your show's registrants through a small (4%) charge in addition to the registration fee. For example, a $400.00 registration fee would be covered for only $16.00. You'd simply add the insurance fee to your registration, so your registrant would pay $416.00.

We find that most of our clients add this fee on top of any optional items their registrants have selected, such as evening events, city tours, education sessions, golf tournaments, etc. When those fees are covered, your registrant receives a complete refund for everything they've purchased, and you retain those fees.

Additionally, you're able to present that fee to your registrants as you see fit (or not present it at all). You can include text like the following in your registration materials to highlight the benefits of the program:

Show management has a no-refund policy. For your convenience, registration refund insurance is included in your registration. If circumstances prevent you from attending our event, you can receive a 100% refund. This policy is in place up until the day of the event.

Show Insurance's Inability to Attend Program protects you and your registrants during the standard cycle of business, as well as during situations where adverse weather causes numerous cancellations and refund requests.

As an additional benefit, you'll receive an administrative fee that increases your revenue. To learn more about our Inability to Attend Program, please call today!

You can book more rooms and earn more revenue when you have Guest Cancellation Insurance from Show Insurance. In addition to negotiating the lowest rates and simplifying the reservation process for your guests, you can offer this benefit and make your room block even more attractive to your registrants. When you maximize your room block reservations, you earn higher commissions!

Our policy is an incentive that competes with all the benefits that hotels offer to persuade guests to book directly — rewards programs, in-room perks, etc. They spend billions on advertising to win those guests.

So, what can you offer your registrants to encourage them to book through your room blocks and help your bottom line?

You can remove the hotel cancellation fees.

One of the factors that weighs most heavily on event registrants is their concern about hotel cancellation fees. If a guest cancels a room reservation too close to their stay (or is unable to show up at all), the cancellation penalties can be steep. Fees range from one or two nights' stay to the cost of the guest's entire stay.

With Guest Cancellation Insurance from Show Insurance, you can eliminate hotel cancellation fees at no cost to you.

A Benefit That's Exclusive to Your Venue or Event

Our Guest Cancellation Insurance enables customers who book through you to cancel their hotel reservation up to their arrival date and still receive a 100% refund of any cancellation fee charged by the hotel. Since this offer is only available to guests who book through your room block, it's an exclusive that other booking options can't match.

You'll be able to assure your guests that only your company can protect them against cancellation fees. This benefit is already included in their reservation. This is a strong motivation for guests to trust you as a vendor and use your process to book their rooms rather than booking with the hotel directly or using a third party.

When your guests have this confidence, you can book more rooms and increase your commission. You win AND your guests win!

How Our Guest Cancellation Insurance Works

Our Guest Cancellation Insurance is paid for by your guests. The cost is low — rates begin at 5% of the reservation deposit — and you include it in your fees. For example, if the deposit for a one-night stay is $100.00, the insurance is only $5.00, and the full fee would be $105.00.

You can let your guests know about this benefit by promoting it on your website with your links to book hotels. You can highlight the benefits and exclusivity of the insurance without mentioning the fee. For example, you could use content like this example:

In addition to providing you with the lowest negotiated room rates for our event, we've included cancellation insurance with all the reservations made using the links below. Through this insurance, you can receive a 100% refund of the hotel's cancellation fee if you're unable to attend. This insurance is only available when you use one of the links below.

Show Insurance's Guest Cancellation Insurance is helpful under normal conditions with your typical number of cancellations, but it really shines in situations in which adverse weather causes multiple cancellations.

How Do Hotels Benefit From Guest Cancellation Insurance?

Our Guest Cancellation Insurance makes things easier on your hotel partners and can provide you with additional leverage in negotiating your contract.

Cancellation fees are one of the things that guests dislike most about hotels. Being charged a cancellation fee often leads to a tense, time-consuming conversation with the hotel. Hotels frequently reverse cancellation fees to maintain good relationships with their guests and preserve goodwill.

Our insurance plan makes all of that disappear. Everyone leaves happy!

Increase Your Revenue and the Revenue of Your Clients

When you partner with Show Insurance, your organization receives a 10% administrative fee based on the total insurance fees taken in from the event. You can book more rooms and create a new revenue stream.

Additionally, the event organizers (your clients), receive a 5% administrative fee for giving us permission to include this program in their event.

A Quick Summary of the Benefits of Guest Cancellation Insurance

• You can increase your guest reservations, thereby earning higher commissions.
• You'll have a powerful customer-retention service at no cost.
• You'll open up a new revenue stream for you and your clients.
• You'll have more leverage in your negotiations with hotels.

Everyone wins! Call Show Insurance today for details!